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Has Direct Marketing Gone Indirect And Irrelevant?

Has Direct Marketing Gone Indirect And Irrelevant?

Submitted by • March 5, 2014

www.121directmarketing.com - LinkedIn co-founder Allen Blue says direct marketing ranks high on the endangered species list and well on the way to extinction.

4 Signs When Getting Past Gatekeepers Isn’t Worth It

4 Signs When Getting Past Gatekeepers Isn’t Worth It

Submitted by • March 4, 2014

www.121directmarketing.com - Now just because you will identify gatekeepers that are not worth bothering doesn't mean things will stay that way forever.

Which Marketing Channel Is The Best? All Of Them At Once!

Which Marketing Channel Is The Best? All Of Them At Once!

Submitted by • March 3, 2014

www.121directmarketing.com - It's pointless to keep feuding over which singular channel is better than the other. They share the same goal so why not bring them closer together towards that goal?

From Appointment Setting To Family Gathering

From Appointment Setting To Family Gathering

Submitted by • February 26, 2014

www.121directmarketing.com - Your appointment setting process should get used to those who tie business and family. There are many ways that it's been done.

Promoting The Funky Over The Phone

Promoting The Funky Over The Phone

Submitted by • February 25, 2014

www.121directmarketing.com - Just because B2B firms are about big business doesn't mean there's no room for funky ideas. Look at what this Japanese PR firm is offering for advertisement.

How Direct Marketing Creates Direct Results

How Direct Marketing Creates Direct Results

Submitted by • February 17, 2014

www.121directmarketing.com - It's hard to ignore the trend of marketing less directly through the use of referrals, websites, and other forms

Email Marketing Tips – Valentines Teach More Than Just Good Design

Email Marketing Tips – Valentines Teach More Than Just Good Design

Submitted by • February 14, 2014

www.121directmarketing.com - A valentine just doesn't have to look good However, that's often the focus of email marketing even when there's something more important.

How To Be A B2B Marketing Matchmaker

How To Be A B2B Marketing Matchmaker

Submitted by • February 13, 2014

www.121directmarketing.com - The art of matchmaking uses the same problem solving techniques that B2B marketers need to exercise when pairing problems with solutions.

Does Telemarketing Do All The Sales Work?

Does Telemarketing Do All The Sales Work?

Submitted by • February 12, 2014

www.121directmarketing.com - It's a common misconception: telemarketing (or any form of lead generation for that matter) does all the work and the salespeople are relegated to the role of a big business cashier.

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