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5 Starting Strategies For Integrating Mobile In Marketing

5 Starting Strategies For Integrating Mobile In Marketing

Submitted by • December 26, 2013 kickstartsalesforce.com

As you’re well aware, mobile devices are being used increasingly at workplaces to research and gather information for any business-related function. That includes purchases.

Mobile apps are used catch the attention of audiences during the early stages of the buying cycle. Research suggests that at least 78% of enterprises allow their employees to bring their own devices and 68% of executives are comfortable enough to make purchases on their smartphones.

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