Competitor Analysis- Key To Market Growth

Competition defines a company’s market share in every sector, but the majority of businesses behave as though they are working in isolation. If pressed, many will remember the names of their major competitors and can tell an anecdote or two about them. A few may hold files in which they collect brochures and press cuttings of the competitors. Far fewer, however, generate competition dossiers that are updated periodically and include marketing consequences and action recommendations

Leave a Reply

Your email address will not be published. Required fields are marked *