Digital marketing in the USA
Initially, one should identify why digital marketing is such a flourishing industry in the USA. At its core, it boils down to 3 key reasons;
A massive internet user base
A strong economy
High demand for digital marketing jobs
All of the above are truly significant factors. The active internet user base alone is impressive enough to start by attributing this phenomenon to it.
By 2018, one could classify almost 80% of the US population as frequent internet users, a staggering increase from 2000 or even 2010.
Furthermore, more than half of said internet users focus on mobile browsing, a thriving digital marketing specialty.
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