Integrating Channel Incentives with PRM

Channel incentives are the central pillar of PRM programs. Incentives are powerful drivers to engage, motivate, and accelerate partners to meet targets and milestones. In addition, it provides a framework to consolidate all activities, actions, and outcomes into a single measurable rewards mechanism.

B2B channel incentive structure helps form a sustained relationship with the partner and creates long-term loyalty. Incentives are designed to nurture a partner through the partner life cycle. PRM program provides tools and frameworks to set up, configure and administer incentives. In addition, it provides flexibility to adapt those incentive structures as the relationship and loyalty with the partner evolves.