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A digital marketing agency is a company that specializes in helping businesses and organizations promote their products, services, or brands through various online channels and digital strategies. These agencies offer a wide range of services to enhance a company's online presence, reach target audiences, and achieve marketing goals such as increasing brand awareness, driving website traffic, generating leads, and boosting sales. Here's what a digital marketing agency typically does:

Core Services
Search Engine Optimization (SEO): Optimizing a website to rank higher in search engine results pages (SERPs), improving visibility and driving organic traffic. This includes keyword research, on-page optimization, content creation, and link building.

Pay-Per-Click (PPC) Advertising: Managing paid online advertising campaigns on platforms like Google Ads, Bing Ads, and social media. Agencies help businesses create targeted ads, set budgets, and optimize campaigns for better returns on investment (ROI).