Brand, Branding & Branding Strategy are the terms that people often get confused about. Let's first understand the difference between these terms.
What is a Brand?
A Brand does not only represent the logo or name of the company but it holds the emotions and impact that it has built over time with its customers. The promises that the company keeps create a lasting impression and reputation among the customers.
What is Branding?
Branding is the process of establishing your company/business as a brand that stands out uniquely in the crowded market.
What is a Branding Strategy?
A branding Strategy is a detailed plan with all the strategies that need to be executed to establish your business as an outstanding brand.
Now, the key differences must have been cleared between these frequently used terms. If yes, then we are all set to lose ourselves in the world of brandings and get o know the secret sauce of a business turnung into a Brand.
What are the supporting Pillars for Building a Brand?
In the dynamic marketplace having a strong foundation and sticking to it is what makes your company as a brand stand still and face any challenges. Not only these, it becomes so much easier for the business to make decisions under any hard circumstances. Hence having a strong foundation is a must for any brand. Let's look at those foundational pillars that will support your brand.

According to the data, there are around 8.2 billion people around the world and currently 5.17 billion people are using social media. Just imagine, from the comfort of your home and using a mobile, you are driving the traffic of nearly 5 billion people to your website.
Have you ever kicked around getting connected directly with millions of potential customers without leaving your office and home? Well, it sounds more like a dream. But it has turned into reality in today's digital era.
Digital marketing is drastically revolutionising the way businesses can grow. Social Media marketing proves to be the most dynamic tool. It has been helping many hustlers to grow and reach new heights.
Let's dive deep into the exciting world of social media marketing and explore the new possibilities.
What is Social Media Marketing?
Strategically leveraging social media platforms to build brand awareness, target potential audiences, and drive web traffic. All this is attained by creating and posting content on social apps. The content may be detailed or short content or even advertisements like paid ad campaigns.

SEO is a sustainable process to rank your business and stand out like a brand. When leads generated are coming from organic traffic where they invest time then the probability of having permanent customers is higher. Though it may take some time to achieve the desired result, the wait is worth it. And it is considered one of the best investments by business. Organic traffic enhances the brand authority as the customers recommend your brand to others and the mouth-to-mouth recommendations are considered more genuine and are the pillar of trust. Organic traffic brings more conversion rates thus business will reduce their reliance on paid ad methods which help them to reduce the overall cost.

Back in the times when only big brands were able to advertise their products because the cost of marketing was way too high and in the process, small businesses could not ace the race due to lack of capital needed to be invested.
But today in the digital era, the tables are turned and even small and local business owners are also able to market their products and equally compete with established brands.
When a business opts for Digital Marketing then they have the flexibility to choose or even customise the services as per their requirements. It will eventually let the business pay and adjust the cost only for the services they are leveraging. Thus making digital Marketing a smart and affordable choice for every business owner.